Writing alert: Headless Brands

Just published some longer ish form writing for the first time in a while. “How to Start a Headless Brand.” Felt rlly good to consolidate a bunch of learnings we’ve gotten from working on PA for about 150 days now

Thought this could be a good opportunity to start a convo about how we are all thinking about the headless brand we are building together. drop any feedback on the piece, thoughts about headless brands, etc below !!!